Meet the Team
Focus Insights is an enthusiastic team with work experience in diverse areas
Senior Management Team
Nilanjana Mitra
Nilanjana Mitra, founder of Focus Insights, Masters in Economics from Delhi School of Economics, has more than 20 years of market research and consulting experience. Having worked with clients belonging to various sectors has developed holistic view of business processes and strategies. With her rich expertise has provided actionable solution to many businesses.
Swarnava Sengupta
Swarnava Sengupta, graduate in Engineering with MBA in Marketing, has 20 years of experience in manufacturing and service industry. He has experience of branding and marketing with specialization in digital marketing. He also has strong people management and training skill. Expert in soft skills and technical skills training among large teams.
Field and Operations Team
Parimal Datta
Parimal Datta, the director of our subsidiary, Direct Consumer Connect has over 31 years of field operations experience in the industry. His last position held was as Field Director with IMRB International, Kolkata and East region. Has depth and width of Quantitative, Qualitative and Consumer Panels. Understands the latest technology of Market surveys.
Dhanraj Chettry Head of Field Operations (including Nepal Markets)
Dhanraj Chettry has more than 25 years of experience in operations of market research. He is expert in handling all kinds of Qualitative and Quantitative studies across India and Nepal. Team management and achieving efficiency in data collection are his strengths. During his career, Dhanraj has extensively worked on setting up consumer panels and conducting continuous tracks for several product categories.
Sarita Shrestha
Sarita Shrestha, the Director of Balaji Consultancy Pvt. Ltd. (Nepal) is our associate field agency in Nepal. With more than 10 years of experience in the area of market research, the field team is capable of handling both Qualitative and Quantitative large scale research. They have successfully conducted several studies across geography of Nepal.
Subhankar Sarkar
Subhankar Sarkar is a B.Com graduate and has worked for more than 20 years in the area of market research data collection. Experience of working with other MR agencies such as GfK, IMRB International. His strengths are field team building, training and monitoring.
Atanu Das
Atanu Das has done his Masters in Fine arts from the Government college of Arts, Kolkata. He dreams of creativity, designs and specializes in motion graphics, digital illustration.
